京学集团采取多元化品牌策略，品牌资源雄厚，长期在教育领域耕耘，在国内积淀了广泛的品牌影响力和知名度，赢得了广大家长的口碑。
Brand Advantage
JCEG adopts a diversified brand strategy supported by elite schools and ample resources. With long-term dedication to the field of education, the Group has accumulated a wide range of brand influence and popularity, and has won the praise of parents.
京学集团旗下由四大中心组成，包括教研中心（又称京学教育研究院，负责教育科研工作）、事业发展中心（负责集团业务拓展、业务合作等）、运营中心（负责集团旗下直营和加盟业务的运营和管理）、支持中心（下设人力资源、财务、市场、物流、IT 等部门，提供集团日常运营的支持工作）。该组织架构支撑集团业务的长期可持续性发展。
Organizational Advantage
JCEG consists of four educational centers: R&D Center, Business Development Center, Operations Center, and Support Center. The R&D Center (also known as the Jing College Education Research Institute) consists of the Preschool Education Research Institute, the Basic Education Research Institute, and the Family Education Research Institute, responsible for education research and development. Under the R&D Center, threre are two schools: the School of Education Management and the School of Family Management, overseeing training for staff and principals in kindergartens, primary, and secondary schools. The Business Development Center is responsible for the Group's business expansion, business cooperation, etc. The Operations Center is responsible for the operation and management of the Group's company-owned and franchise businesses, and the Support Center includes the Human Resources, Finance, Marketing, Logistics, and IT departments, which provide support for the Group's daily operations. This organizational structure fully sustains the Group's long-term business development.
集团秉承“三维教育，高维成就”的教育理念，是此教育理念的倡导者及成功实践者。坚持“尚自然、展个性、开心智、育精英”的培养目标。教育理念成功贯彻至教育体系的各个环节。
Conceptual Advantage
JCEG is the creator and practitioner of the educational philosophy of “three-dimensional education, high-dimensional achievements.” It adheres to the goals of valuing nature, nurturing individuality, and fostering excellence. The Group’s philosophy has been successfully applied to all aspects of the education system.
通过长期实践，总结出一套自主研发的、原创性强、实用性好、精细化、吸收全球教育精髓的运营管理和教学体系。对旗下机构运营的每一个环节都形成标准化，真正实现了“用成功复制成功”、“用更好创造更好”。
System Advantage
Through extensive experience, JCEG has completed an original, practical, refined, specialized, and internationalized management and teaching system. Every division has been standardized and fully realizes the concepts of “using success to replicate success,” and “using the best to create better.”
总部拥有精英市场队伍，包括创意、视频、设计、网络营销、品牌策划、自媒体运营等团队，擅长市场营销与推广，为国内合作伙伴提供强大市场支持。
Market Advantage
Our headquarters has a professional marketing team which includes creative planning, videography, design, online marketing, brand planning, and social media teams. They are skilled at sales, marketing and promotion, and provide strong support for all partners.
拥有完善的人力资源培训体系，包括“小分子”、“大分子”线上培训体系、线下幼师名园名校培训班等综合培训。提供人力资源、招聘派遣、绩效考核、奖励制度等全套理论与实践支持。
Human Resource Advantage
JCEG has a professional human resource training system, including both online microlearning and on-site training courses for kindergarten teachers. The Group provides comprehensive theoretical and practical support for human resources, recruitment, performance assessment, and incentive systems.
由总部IT战略部独立研发的的CRM、SRM等内部管理系统，爱幼儿园、爱中心、爱学校等移动互联系统，以及PAD、机器人等高科技设备，服务于旗下学校、幼儿园、婴幼中心、儿童中心及广大家长，大幅度改善了管理效率，为旗下机构运营带来了丰厚效益。
IT Advantage
The headquarters’ internal management systems including customer relationship management (CRM) and school relationship management (SRM), mobile systems including iKindergarten, iCenter, and iSchool, and high-tech equipment such as PADs and robots fully support JCEG affiliated schools, preschools, childcare centers, sinology centers, children's centers, and English learning centers and relevant parents. These have greatly improved management efficiency and substantially benefitted operations.
总部有很强的产品研发能力，提供从产品创意、产品设计、产品加工、产品制作到物流发货全链条供应服务。完善的供应链体系为托育中心、幼儿园发展提供了保障并向家庭提供教育产品，支持了电子商务业务的发展。
Supply Chain Advantage
JCEG Headquarters possesses strong product research and development capabilities, providing a comprehensive range of services from product innovation, design, processing, and manufacturing to product delivery. The strong supply chain system not only enables our development of schools and kindergartens across the country, but also facilitates our e-commerce development, providing educational products to families.
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