JCEG adopts a diversified brand strategy supported by elite schools and ample resources. With long-term dedication to the field of education, the Group has accumulated a wide range of brand influence and popularity, and has won the praise of parents.
JCEG consists of four educational centers: R&D Center, Business Development Center, Operations Center, and Support Center. The R&D Center (also known as the Jing College Education Research Institute) consists of the Preschool Education Research Institute, the Basic Education Research Institute, and the Family Education Research Institute, responsible for education research and development. Under the R&D Center, threre are two schools: the School of Education Management and the School of Family Management, overseeing training for staff and principals in kindergartens, primary, and secondary schools. The Business Development Center is responsible for the Group's business expansion, business cooperation, etc. The Operations Center is responsible for the operation and management of the Group's company-owned and franchise businesses, and the Support Center includes the Human Resources, Finance, Marketing, Logistics, and IT departments, which provide support for the Group's daily operations. This organizational structure fully sustains the Group's long-term business development.
JCEG is the creator and practitioner of the educational philosophy of “three-dimensional education, high-dimensional achievements.” It adheres to the goals of valuing nature, nurturing individuality, and fostering excellence. The Group’s philosophy has been successfully applied to all aspects of the education system.
Through extensive experience, JCEG has completed an original, practical, refined, specialized, and internationalized management and teaching system. Every division has been standardized and fully realizes the concepts of “using success to replicate success,” and “using the best to create better.”
Our headquarters has a professional marketing team which includes creative planning, videography, design, online marketing, brand planning, and social media teams. They are skilled at sales, marketing and promotion, and provide strong support for all partners.
Human Resource Advantage
JCEG has a professional human resource training system, including both online microlearning and on-site training courses for kindergarten teachers. The Group provides comprehensive theoretical and practical support for human resources, recruitment, performance assessment, and incentive systems.
The headquarters’ internal management systems including customer relationship management (CRM) and school relationship management (SRM), mobile systems including iKindergarten, iCenter, and iSchool, and high-tech equipment such as PADs and robots fully support JCEG affiliated schools, preschools, childcare centers, sinology centers, children's centers, and English learning centers and relevant parents. These have greatly improved management efficiency and substantially benefitted operations.
Supply Chain Advantage
JCEG Headquarters possesses strong product research and development capabilities, providing a comprehensive range of services from product innovation, design, processing, and manufacturing to product delivery. The strong supply chain system not only enables our development of schools and kindergartens across the country, but also facilitates our e-commerce development, providing educational products to families.